Aurora Labs’ Roger Ordman Appointed Advisor for FISITA’s New Technology Initiative

 
October 23, 2019
Tagged in:Start UpSAEisraelFISITAVDI

October 23, 2019 — FISITA, the international membership organization for the automotive and mobility systems engineering profession, has selected Roger Ordman, Executive Vice President at Aurora Labs, based in Tel Aviv, as a New Technology Advisor, helping to welcome ‘non-traditional’ companies to its established membership community.

FISITA Corporate Members include some of the world’s leading mobility and technology companies – senior executives from these companies, including BMW Group, Daimler, FCA, Ford, Renault, Toyota and SAIC, work to develop safe, sustainable and affordable mobility solutions and promote the professional development of industry engineers across the globe.

Ordman has spent more than a decade bringing new technologies to the automotive market, working closely with manufacturers as the industry transitions to become increasingly software-driven, guided by new revenue streams. As part of his role, Ordman will be key in connecting Israeli-based startups to global automotive companies.

“FISITA is delighted to welcome Roger as a New Technology Advisor. As the automotive industry continues to evolve and innovate through connected and autonomous functionality and mobile services, Roger is well-positioned to bring an understanding of what is needed to ensure vehicles of the future are safe, secure and trustworthy,” said Chris Mason, FISITA CEO. “In addition, Roger will help ensure startups based in Israel have a platform to present new technological innovations to senior engineering executives and major global automotive industry stakeholders.”

Aurora Labs is pioneering Self-Healing Software for connected cars to enable automotive manufacturers to proactively respond to future vehicle software architectures, processes, and services.  The company delivers solutions that enable automotive manufacturers to monitor software health by detecting, fixing and updating software bugs and anomalies, while also validating which lines-of-code have been altered in support of required homologation.

“I am honored to have been appointed as a New Technology Advisor as part of FISITA’s significant new membership offering. Coordination between large multinationals and innovative startups is of the utmost importance to ensure automotive companies have insight into what new solutions are available, get ahead of the curve, and successfully innovate. The automotive market is a great place to be right now and making sure large companies and startups are able to communicate and cooperate is an exciting challenge. It is a privilege to be part of FISITA, a well-recognized and established organization with decades of experience advancing automotive technology development,” said Ordman.

 

About Aurora Labs

Aurora Labs is pioneering Self-Healing Software for connected cars to enable automotive manufacturers to proactively support future vehicle software architectures, processes, and services. Aurora Labs’ Line-Of-Code Behavior™ technology is the foundation of its In-Vehicle Software Management solution. Using machine learning algorithms to uniquely address all four stages – detect, fix, update and validate – of a software management solution, Aurora Labs future-proofs the next generation of software-driven automotive features. From detecting line-of-code faults to predict downtime events, fixing errors on-the-go to provide a safety-net for new software rollouts, enabling reliable and cost-effective rollouts of new automotive features to all ECUs in the vehicle without any downtime for the user and validating changes to the software to facilitate homologation, Aurora Labs is paving the way for the age of the self-healing car.

About FISITA

FISITA is the international membership organisation that supports the automotive and mobility systems sector in its quest to advance technological development. Having delivered against this mission for every generation of engineers since 1948, we are uniquely placed to promote excellence in mobility engineering and the development of safe, sustainable and affordable mobility solutions.

Since its creation, FISITA has seen significant growth in influence and relevance. Today, our network of Member Societies and Corporate Members embraces more than 210,000 engineers across 37 countries, placing us at the heart of one of the world’s most economically important, technically advanced and fast-changing industries.

FISITA facilitates dialogue between engineers and industry, governments, academia, and environmental and standards organisations, across all areas of automotive and mobility systems technology, welcoming engineers new to our industry and sharing experience and expertise.  The organisation is recognised for delivering internationally-acclaimed technical events, including the World Congress, World Mobility Summit, FISITA PLUS conference and EuroBrake, the world’s largest braking technology conference; as well as supporting the significant events run by our Member Societies.

FISITA’s Roadmap strategic engagement plans see our organisation’s continued investment in the next generation of engineers through the ‘Your Future in Automotive’ initiative, and the long-term ‘Engineer 2030’ project, while our Industry Committee is pioneering our strategic tracking of the evolving mobility sector through the FISITA Eco-System mapping project – ensuring that our organisation continues to deliver leadership and a relevant community to this and future generations of engineers.

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