The key to connected car predictability and profitability

The automotive world is on the cusp of a revolution, with software and connectivity becoming an integral part of conducting business. The management of in-vehicle software development has become increasingly important due to its size and complexity and increasing pressures for ever-shorter development cycles. Comprehensive software management is essential for automakers who want to capitalize on the full business potential of connected cars by enhancing the driver experience, enabling post-production revenue, cutting costs through improved efficiency, decreasing risk and reducing recalls. Our technology fills a crucial role, enabling innovation and continuous development without compromising on quality and safety in the increasingly in-vehicle software-reliant automotive industry.

Our Mission:
To Future Proof The Next Generation
Of Software Driven Automotive Features

Company Snapshot

Launched in 2016 by co-founders Zohar Fox and Ori Lederman with offices in Tel Aviv, Munich, Skopje, Boston and Detroit, Aurora Labs is paving the way for the age of the self-healing car.

$34M Funding


German Subsidiary

Our Team


Zohar Fox

Co-founder & CEO

20 year leadership career in technology, product and sales of IoT, Automotive, and Banking systems.


Ori Lederman

Co-founder & COO

Multidisciplinary leadership career at McKinsey & Company, Viola Growth VC, IAI and PMC-Sierra.


Roger Ordman

EVP Marketing

20 year career marketing executive. Former Global Automotive Marketing Director at Harman and Redbend Software.


Orly Ben Ari

VP Human Resources

Seasoned human resources executive with past experience at BE-ALL, HMS Laboratories and Essence Group.


Oren Sokoler


Former Co-founder & CTO at Modularity, VP R&D at Lipman and Embedded Software Group Leader at Verifone.


Carmit Sahar PhD

Chief Scientist

Machine Learning and Data Scientist with experience from Dell-EMC, Google, Verint and the IAF. Holds a PhD in Physics from TAU.


Kfir Ben Shimon

Chief Architect

Senior embedded software engineer and manager at Argus Cyber Security, Cisco and Actelis Networks.

Board Members


Peter Mertens

Chairman of the Board

Automotive industry veteran, formerly a senior technology executive at Daimler, GM, Volvo Cars and Audi.


Chase Fraser

Board Member

Managing Partner at FM Capital. ex founder of MarketView360 acquired by SCI.


Catherine Leung

Board Member

Founder and General Partner MizMaa Ventures. Entrepreneur, ex JPMorgan Vice Chairman of Asia IB.


Anshul Agarwal

Board Member

Managing Director, LG Technology Ventures. Former director at Mitsui Investments.

Ophir Shoham

Board Member

Head of Marius Nacht's high-tech investments arm. Former Director of Defense R&D Directorate (MAFAT) in the IMOD.


Bruce D. Coventry

Board Adviser

30 year automotive executive at GM, Ford, Chrysler and Daimler. Former Chairman at Towersec

Our Investors


We build WOW products!
We hear you!
We're in this together!
We make it happen!
We got this!


Headquartered in Tel Aviv, Israel, Aurora Labs is a fast-growing startup that’s developing software solutions using machine learning and artificial intelligence to enable the global automotive industry to adapt to the changing mobility landscape by becoming software focused, agile and user centric. Our team is an experienced group of software engineers with a curiosity for innovation and a passion to make a change in the exciting world of connected cars. We are also striving to brew the ultimate homebrew beers, but that’s another story!

At Aurora Labs, you can make a difference!

  • Automation Engineer - C Tel Aviv-Yafo, IL
  • Automation Engineer - Python Tel Aviv-Yafo, IL
  • Devops Engineer Tel Aviv-Yafo, IL
  • Product Manager Tel Aviv-Yafo, IL
  • QA Team Lead Tel Aviv-Yafo, IL
  • Senior Python Developer Tel Aviv-Yafo, IL
  • Senior Python Developer - Python / Ruby / Go / Java / C# Tel Aviv-Yafo, IL
  • Software Engineer - Automotive Tel Aviv-Yafo, IL
Want to future-proof your connected cars? Schedule A Demo
OTA updates can cost
Over $2.7 Billion dollars/year
Learn why
New! OTA Update Cost Simulator.
Learn how much you're spending every year
Learn how
Over-the-Air Update Costs haven’t been talked about until now…
See how much car makers are spending
Learn More
The OTA Update Cost Consideration Guide outlines how to mitigate over $2B in costs.
Read the full guide