Aurora Labs, the creators of Self-Healing Software to future-proof automotive software, announced the appointment of Roger Ordman as Executive Vice President of Marketing. Roger will lead the rapidly expanding company’s marketing initiatives to launch the brand, products, and services across the US, Europe, and Asia.
“Adding an executive of Roger’s calibre with his years of experience in the automotive industry is a crucial part of our growth as a company, and he will play a substantial role as we continue to rapidly innovate to keep up with the ever-changing demands of the automotive market,” said Zohar Fox, CEO of Aurora Labs.
Bringing over twenty years’ experience with him, Roger is joining Aurora Labs from his prior position as VP Global Marketing for Medix Global. Before joining Medix Global, Roger was the Marketing Director EMEA and then the Global Marketing Director, Software Platforms for HARMAN International, following HARMAN’s acquisition of Redbend Software where he served as Director of Product Management and Marketing
- More than one-fifth of industry experts expect software sales to account for at least ten percent of carmakers’ sales as early as 2027
- More than half (53%) of respondents expect setback for electric offensive due to semiconductor shortage
- 45% of respondents expect each connected vehicle to receive up to six OTA updates per year from 2025 onwards
“The automotive industry is facing an exciting yet unpredictable future fuelled by software and full of new opportunities and dangers”, explained Roger Ordman. “Aurora Labs is playing a uniquely integral role in the industry’s transformation, helping OEM’s evolve to continuous software development processes, by detecting software faults, predicting which may cause downtime events and fixing them. I am excited to become a part of the company at this time of accelerated growth.”
This news follows Aurora Labs’ July announcement of a Series A round investment totalling $8.4m. This round is fuelling the product development and international sales and marketing expansion efforts.